{"id":139245,"date":"2023-08-18T14:33:43","date_gmt":"2023-08-18T04:33:43","guid":{"rendered":"https:\/\/latteluxurynews.com\/?p=139245"},"modified":"2023-08-18T15:08:02","modified_gmt":"2023-08-18T05:08:02","slug":"virtuoso-digital-destination-hub","status":"publish","type":"post","link":"https:\/\/latteluxurynews.com\/2023\/08\/18\/virtuoso-digital-destination-hub\/","title":{"rendered":"Virtuoso partners with Australia for first spotlight destination hub"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=”.vc_custom_1560229299047{margin-bottom: 10px !important;}”]<\/p>\n

Go back to the e-newsletter<\/a><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1692334396518{margin-top: 15px !important;margin-bottom: 15px !important;}”]Virtuoso<\/strong> has revealed Australia as the first destination partner for a new online hub that will generate new leads for the island nation online.<\/p>\n

Helen McCabe-Young, Virtuoso Senior Vice President, Marketing<\/strong> said the goal of the new marketing platform was to amplify the value Virtuoso Advisors provide before, during and after travel, to an increasingly diverse luxury travel segment.<\/p>\n

“We’re also optimising our content for digital use. All content on Virtuoso.com including targeted experiences is available to use for advisor personalised content, accessible through from a private label site,” McCabe-Young said.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”139269″ img_size=”full” add_caption=”yes” css=”.vc_custom_1692334838704{margin-top: 15px !important;margin-bottom: 15px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator css=”.vc_custom_1692312528932{margin-top: 15px !important;margin-bottom: 10px !important;}”][vc_column_text css=”.vc_custom_1605829610747{margin-bottom: 10px !important;}”]<\/p>\n

\n
\n

Subscribe to LATTE\u2019s free eNewsletter<\/a> to keep up to date with everything in the luxury travel industry.<\/em><\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator css=”.vc_custom_1692312534716{margin-bottom: 15px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1692332728677{margin-top: 15px !important;margin-bottom: 15px !important;}”]”More and more advisors are leveraging this content in many creative and practical ways, even in social and text messages to clients. Our content strategy is also expanding to develop consumer engagement around traveller passions.<\/p>\n

“The Power of Travel<\/em> is our first community consumer site creating a contextual shopping experience for high-net-worth travelers looking for positive impact experiences, not only providing another differentiator for our advisors, but also helping us achieve our sustainability mission and soon we will launch other passion points and destination sites with Australia as our first thought my destination.”<\/p>\n

Micheal Londregan, SVP of Operations, Virtuoso<\/strong>\u00a0told LATTE<\/strong><\/em> the destination hub is a platform where inspirational information and product information with all the advisor capabilities, so it’s all together and easily accessible in one spot. For example, articles on health and wellness for a particular destination can be sourced, then drilling down to find out about all the relevant product, then to pinpoint the advisors that specialise in that field.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=”https:\/\/www.youtube.com\/watch?v=wZcc3FhGwE4&list=PLSsbvv53Pu-3ykcclpKpZExZ9-42HcrMo&index=1″ css=”.vc_custom_1692333438181{margin-top: 15px !important;margin-bottom: 15px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1692332750661{margin-top: 15px !important;margin-bottom: 15px !important;}”]”Australia is first and it’s a good choice because it fits all the categories – it has plenty of information on inspirational articles, there are Aussie Specialist advisors within the Virtuoso network, there is a clear portfolio of product that is Australian, and there are different styles of holidaying in Australia, be it the adventure route, the wellness route, food & wine… so it was a good first choice,” Londregan said.<\/p>\n

He said there are about six or seven countries queuing up for it.<\/p>\n

“Australia has been the number one aspirational destination out of the US for 30 years, but it’s number 47 on visitation… that’s 46 places that people have just given up on looking because they found it too hard.
\nThe Virtuoso hubs are global and will be pushed out in English-speaking customers.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”139265″ img_size=”full” add_caption=”yes” css=”.vc_custom_1692334622376{margin-top: 15px !important;margin-bottom: 15px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1692332769277{margin-top: 15px !important;margin-bottom: 15px !important;}”]Fiona Dalton, Virtuoso General Manager Australia\/NZ<\/strong> said “from a content perspective, we understand there is a power in aggregating our content specific to a particular channel or vertical. And part of that was an opportunity to shine a spotlight on sustainability, hence the launch of the power of travel hub.”<\/p>\n

‘We’ve taken the name and running a campaign in-market in Q4 that Zoe [Dean, Virtuoso Director of Marketing AU\/NZ) has driven, to build a supplement to the Virtuoso magazine that showcases what our partners are doing regionally. We’re now replicating that idea by destination and our foundation partner in the soon-to-be-launched destination hub,” Dalton said.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1560229304502{margin-bottom: 10px !important;}”]<\/p>\n

Go back to the e-newsletter<\/a><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Virtuoso has revealed Australia as the first destination partner for a new online hub that will generate new leads for the island nation online.<\/p>\n","protected":false},"author":9,"featured_media":139268,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[98658527,544214766],"tags":[4330,3230303,160022],"class_list":["post-139245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-virtuoso-travel-week-2023","tag-australia","tag-tourism-australia","tag-virtuoso"],"yoast_head":"\nVirtuoso partners with Australia for first spotlight destination hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/latteluxurynews.com\/2023\/08\/18\/virtuoso-digital-destination-hub\/\" \/>\n<meta property=\"og:locale\" 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