{"id":187125,"date":"2025-11-05T16:55:01","date_gmt":"2025-11-05T05:55:01","guid":{"rendered":"https:\/\/latteluxurynews.com\/?p=187125"},"modified":"2025-11-05T17:34:50","modified_gmt":"2025-11-05T06:34:50","slug":"phenomenal-response-from-all-markets-for-scenic-ikon","status":"publish","type":"post","link":"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/","title":{"rendered":"‘Phenomenal’ initial response for Scenic Ikon, says Laver"},"content":{"rendered":"\n

Scenic<\/strong> has been\u00a0taken aback\u00a0by the level of interest for its newest superyacht,\u00a0Scenic Ikon<\/em>, to the point that the luxury cruise company is recalibrating its next steps. <\/p>\n\n\n\n

Slated to commence operation in April 2028, the\u00a0third project in the Scenic Discovery Yachts fleet \u2013\u00a0after\u00a0Scenic Eclipse I\u00a0<\/em>and\u00a0II\u00a0\u2013\u00a0<\/em>was confirmed by Scenic Founder and Chairman, Glen Moroney two weeks ago in Sydney<\/a>. Moroney was in the country\u00a0from Europe\u00a0on a multi-city\u00a0showcase to promote the brand’s new 270-guest yacht that will be equipped with helicopters and submarine.<\/p>\n\n\n\n

According to\u00a0Anthony Laver,\u00a0Scenic Group GM Sales & Marketing\u00a0APAC\u00a0<\/strong>the response from consumers and the trade\u00a0for\u00a0Scenic Ikon<\/em>\u00a0has been \u201cphenomenal\u201d.\u00a0He says the initial response has meant Scenic has had to \u201crecalibrate what we thought was going to be forward bookings and deposits.\u201d\u00a0<\/p>\n\n\n\n

\u201cThe fact that we\u2019ve sold out the first two departures and nearly sold out the third, our bookings into 2029 with some quite high percentages\u00a0for the Med 2028\/29, and Antarctica \u201829, we look at the forecast we originally put in place, and they\u2019re all smashed, so we\u2019re really excited.\u201d\u00a0<\/p>\n\n\n\n\"\"\n\n\n\n

And\u00a0there\u2019s\u00a0still a lot more to be revealed for Scenic Ikon<\/em>, Laver told\u00a0LATTE<\/em><\/strong>\u00a0on the sidelines of the Luxury Travel Collection\u2019s Global Business Owners’\u00a0Harbour\u00a0Soir\u00e9e\u00a0in Hong Kong this week, with an elevated wellness program, new dining\u00a0experiences\u00a0and more destinations still to be announced for the maiden season.\u00a0<\/p>\n\n\n\n

Moroney chose Australia, where Scenic Group\u00a0has its strongest roots, to launch Scenic Ikon<\/em>\u00a0to the world for good reason.\u00a0<\/p>\n\n\n\n

\n

\u201cAustralia being the birthplace of Scenic and having a strong brand, [it] made sense of us to go out and test the waters in an area that we know has a strong loyalty base, a very strong brand recognition, strong travel partnerships and more importantly, we have a strong reputation for delivering all-inclusive luxury,\u201d Laver explained. <\/p>\n<\/blockquote>\n\n\n\n

Scenic Discovery Yachts vs hotel brand yachts<\/h2>\n\n\n\n

Laver said\u00a0with luxury hotel brands\u00a0such as The Ritz-Carlton Yacht Collection, Four Seasons, Orient\u00a0Express\u00a0and Aman\u00a0entering the yachting space,\u00a0it\u2019s\u00a0Scenic\u2019s\u00a0all-inclusive offering that will set the brand apart.\u00a0<\/p>\n\n\n\n

He says\u00a0these upmarket\u00a0hotel\u00a0brands are\u00a0working\u00a0off\u00a0a \u2018hotel base\u2019\u00a0pricing structure,\u00a0meaning the client is\u00a0only\u00a0paying for a hotel room as the core product, and everything else is, generally, an\u00a0add-on. Such as\u00a0transfers, dining, beverages, experiences, entertainment, touring,\u00a0tipping\u00a0and more.\u00a0<\/p>\n\n\n\n

\n\"\"\n\n\n\n
Anthony Laver, Scenic Group GM Sales & Marketing\u00a0APAC\u00a0<\/figcaption>\n<\/figure>\n\n\n\n

\u201cThere is a quite a large menu of things that are optional extras, and that\u2019s where we have a strong point of difference.\u201d <\/p>\n\n\n\n

\n

\u201cWe don\u2019t go out and compare. We believe we have all-inclusive ultra-luxury yacht cruising in a class of its own, which differentiates us.\u201d <\/p>\n<\/blockquote>\n\n\n\n

Laver adds that competition is healthy for cruising, telling\u00a0LATTE<\/em><\/strong>:\u00a0\u201cwe want them to come\u00a0in to the market because it actually shows the value equation much more strongly when they\u2019re going out offering one thing,\u00a0and we\u2019re going out offering a\u00a0similar… let\u2019s call it ‘amazing yacht experience’, but with all these extra inclusions.\u201d\u00a0\u00a0<\/p>\n\n\n\n

\u201cThat\u2019s where we see is a major benefit to the brand, and the experience.\u201d  <\/p>\n\n\n\n

Polar class advantage<\/h2>\n\n\n\n

Another\u00a0crucial\u00a0point of difference between\u00a0the\u00a0Scenic\u00a0Discovery Yachts\u00a0and hotel brand yachts\u00a0is the Polar Class 1A hull of the\u00a0vessels. And while\u00a0Scenic Ikon<\/em>\u00a0enables Scenic Group to\u00a0increase its focus on the Mediterranean and warmer water sailings,\u00a0where Laver admits there was a \u201cgap in our portfolio,\u201d\u00a0(and where\u00a0it will sail 60-70% of the year),\u00a0the ice-strengthened hull gives the luxury cruise and travel company \u201cgreater versatility.\u201d\u00a0<\/p>\n\n\n\n

\n\"\"\n\n\n\n
Scenic Ikon goes polar<\/figcaption>\n<\/figure>\n\n\n\n

\u201cWhen you have polar class 1A, you can go into polar regions. There may or may not be ice there, but having the flexibility when you\u2019re in the northern part of Europe to go to the Arctic, or to fjord regions where there\u2019s a lot of floating ice, gives the ship the ability, and for us to say, that we can be completely global.\u201d <\/p>\n\n\n\n

He notes, \u201cWhen you produce a ship for a specific season and reason, then you\u2019re stuck to that, whereas the versatility of what Scenic Eclipse<\/em> and Ikon<\/em> has, is that it can go to all these regions and it can still deliver these amazing experiences, both offshore, onshore and on the ship. That still is not comparable.\u201d <\/p>\n\n\n\n

\n\"Scenic\n\n\n\n
Textura Bar, Scenic Ikon<\/figcaption>\n<\/figure>\n\n\n\n

Scenic Ikon II<\/em>?<\/h2>\n\n\n\n

Given the\u00a0apparent\u00a0\u2018overnight success\u2019 of\u00a0Scenic Ikon<\/em>\u2019s\u00a0launch, and based on\u00a0Scenic\u2019s\u00a0history of\u00a0building\u00a0more than\u00a0one\u00a0ocean\u00a0ship\u00a0in each segment it\u00a0operates,\u00a0LATTE<\/em>\u00a0<\/strong>quizzed Laver when was Scenic Group planning to cut the first steel for\u00a0Scenic Ikon II<\/em>?\u00a0<\/p>\n\n\n\n

A\u00a0clear\u00a0flattered Laver said optimistically,\u00a0\u201cIf you look at our\u00a0history\u00a0with Emerald, we did\u00a0Azzurra<\/em>\u00a0and\u00a0Sakara<\/em>, you look at what we did with\u00a0Scenic Eclipse<\/em>…\u00a0Let\u2019s\u00a0just see how\u00a0the first\u00a0Ikon<\/em>\u00a0goes.\u00a0\u201c\u00a0<\/p>\n\n\n\n

\u201cI\u2019m sure that if it continues as successfully as it has, then I\u2019m confident Glen will make the announcement at the right time. But there\u2019s nothing set in stone, because this industry is quite dynamic.\u201d <\/p>\n\n\n\n

\u201cWe\u2019re so delighted with the response for Ikon <\/em>as it is, whether a second ship comes or not, it is going to depend on how that sells in the first six months. So stay tuned.\u201d <\/p>\n\n\n\n

Scenic Group’s partnership with LTC<\/h2>\n\n\n\n
\n\"\"\n\n\n\n
Anthony Laver, Scenic Group GM Sales & Marketing\u00a0APAC, with Dani Galloway; Global Managing Director of Luxury & Independent of Flight Centre Travel Group; Emma Davie, Director, Trade Sales & Commercial Partnerships ANZ; Nikki Glading, General Manager, Luxury Travel Collection and Rob Kalemba, Sales Director APAC, Scenic Group. <\/figcaption>\n<\/figure>\n\n\n\n

Meanwhile, Laver said Scenic Group\u2019s partnership with LTC for the Harbour Soir\u00e9e as Platinum Partner was important for the Australian-born brand. <\/p>\n\n\n\n

\u201cNot just because LTC\/Travel Associates and the Flight Centre Group are an important part of our growth, but that they really are focusing on that luxury cruise market.\u201d <\/p>\n\n\n\n

\u201cWe are eager to develop a deeper B2B relationship with the areas of the FCTG that are growing,\u201d he said. <\/p>\n\n\n\n

After an around the country tour to promote\u00a0Scenic Ikon\u00a0<\/em>in Australian cities\u00a0<\/em>late last month, Moroney continues the global launch of the new six-star ship in Canada this week, followed by the US next week, and then the UK.\u00a0Other markets, including Latin America, Asia,\u00a0India\u00a0and EMEA, will follow in the first quarter of 2026.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Scenic has been\u00a0taken aback\u00a0by the level of interest for its newest superyacht,\u00a0Scenic Ikon, to the point that the luxury cruise company is recalibrating its next steps. Slated to commence operation in April 2028, the\u00a0third project in the Scenic Discovery Yachts fleet \u2013\u00a0after\u00a0Scenic Eclipse I\u00a0and\u00a0II\u00a0\u2013\u00a0was confirmed by Scenic Founder and Chairman, Glen Moroney two weeks ago […]<\/p>\n","protected":false},"author":9,"featured_media":187128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gsbp-ba7c925{margin-bottom:20px}.gsbp-48cc6e1{margin-bottom:0!important}.gsbp-77df6fd{font-size:13px;font-style:italic;text-align:center;color:#545454}.gsbp-8ced3aa{margin-bottom:20px}.gsbp-7d97d5c{margin-bottom:0!important;padding-top:15px!important}.gsbp-e9ce22f{font-size:13px;font-style:italic;text-align:center;color:#545454;padding-bottom:15px}.gsbp-fbf1ce5{padding-top:15px;padding-bottom:15px}.gsbp-58fcaf0{margin-bottom:20px}.gsbp-db2c420{margin-bottom:0!important;padding-top:15px!important}.gsbp-aa2911c{font-size:13px;font-style:italic;text-align:center;color:#545454;padding-bottom:15px}.gsbp-0eb6d86{margin-bottom:20px}.gsbp-0eb0556{margin-bottom:0!important}.gsbp-44839e0{font-size:13px;font-style:italic;text-align:center;color:#545454;padding-bottom:15px}","footnotes":""},"categories":[1452,98658527],"tags":[544216718,544210041,544215263,544214546,35352,441395185,544210874,544218235],"class_list":["post-187125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cruise","category-news","tag-anthony-laver","tag-glen-moroney","tag-ltc","tag-luxury-travel-collection","tag-scenic","tag-scenic-eclipse","tag-scenic-group","tag-scenic-ikon"],"yoast_head":"\n'Phenomenal' initial response for Scenic Ikon, says Laver<\/title>\n<meta name=\"description\" content=\"Scenic has been\u00a0"smashed"\u00a0by the response for its newest superyacht,\u00a0Scenic Ikon, to the point it is recalibrating its next steps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'Phenomenal' initial response for Scenic Ikon, says Laver\" \/>\n<meta property=\"og:description\" content=\"Scenic has been\u00a0"smashed"\u00a0by the response for its newest superyacht,\u00a0Scenic Ikon, to the point it is recalibrating its next steps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/\" \/>\n<meta property=\"og:site_name\" content=\"LATTE Luxury News\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-05T05:55:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T06:34:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/latteluxurynews.com\/wp-content\/uploads\/2025\/11\/Scenic-Ikon-Exterior-3-1132x560-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1132\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guy Dundas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guy Dundas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/\"},\"author\":{\"name\":\"Guy Dundas\",\"@id\":\"https:\/\/latteluxurynews.com\/#\/schema\/person\/7eb1e10778f3856e8e71196601b0e00f\"},\"headline\":\"‘Phenomenal’ initial response for Scenic Ikon, says Laver\",\"datePublished\":\"2025-11-05T05:55:01+00:00\",\"dateModified\":\"2025-11-05T06:34:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/\"},\"wordCount\":1155,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/latteluxurynews.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/latteluxurynews.com\/wp-content\/uploads\/2025\/11\/Scenic-Ikon-Exterior-3-1132x560-1.jpg\",\"keywords\":[\"Anthony Laver\",\"Glen Moroney\",\"LTC\",\"Luxury Travel Collection\",\"Scenic\",\"Scenic Eclipse\",\"Scenic Group\",\"Scenic Ikon\"],\"articleSection\":[\"Cruise\",\"News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/\",\"url\":\"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/\",\"name\":\"'Phenomenal' initial response for Scenic Ikon, says Laver\",\"isPartOf\":{\"@id\":\"https:\/\/latteluxurynews.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/latteluxurynews.com\/wp-content\/uploads\/2025\/11\/Scenic-Ikon-Exterior-3-1132x560-1.jpg\",\"datePublished\":\"2025-11-05T05:55:01+00:00\",\"dateModified\":\"2025-11-05T06:34:50+00:00\",\"description\":\"Scenic has been\u00a0\\\"smashed\\\"\u00a0by the response for its newest superyacht,\u00a0Scenic Ikon, to the point it is recalibrating its next steps.\",\"breadcrumb\":{\"@id\":\"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/#primaryimage\",\"url\":\"https:\/\/latteluxurynews.com\/wp-content\/uploads\/2025\/11\/Scenic-Ikon-Exterior-3-1132x560-1.jpg\",\"contentUrl\":\"https:\/\/latteluxurynews.com\/wp-content\/uploads\/2025\/11\/Scenic-Ikon-Exterior-3-1132x560-1.jpg\",\"width\":1132,\"height\":560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/latteluxurynews.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"‘Phenomenal’ initial response for Scenic Ikon, says Laver\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/latteluxurynews.com\/#website\",\"url\":\"https:\/\/latteluxurynews.com\/\",\"name\":\"LATTE Luxury News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/latteluxurynews.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/latteluxurynews.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/latteluxurynews.com\/#organization\",\"name\":\"LATTE Luxury News\",\"url\":\"https:\/\/latteluxurynews.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/latteluxurynews.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/latteluxurynews.com\/wp-content\/uploads\/2016\/10\/cropped-LATTE-Logo-RGB.jpg\",\"contentUrl\":\"https:\/\/latteluxurynews.com\/wp-content\/uploads\/2016\/10\/cropped-LATTE-Logo-RGB.jpg\",\"width\":2292,\"height\":516,\"caption\":\"LATTE Luxury News\"},\"image\":{\"@id\":\"https:\/\/latteluxurynews.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/latteluxurynews.com\/#\/schema\/person\/7eb1e10778f3856e8e71196601b0e00f\",\"name\":\"Guy Dundas\",\"url\":\"https:\/\/latteluxurynews.com\/author\/guydundas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"'Phenomenal' initial response for Scenic Ikon, says Laver","description":"Scenic has been\u00a0\"smashed\"\u00a0by the response for its newest superyacht,\u00a0Scenic Ikon, to the point it is recalibrating its next steps.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/","og_locale":"en_GB","og_type":"article","og_title":"'Phenomenal' initial response for Scenic Ikon, says Laver","og_description":"Scenic has been\u00a0\"smashed\"\u00a0by the response for its newest superyacht,\u00a0Scenic Ikon, to the point it is recalibrating its next steps.","og_url":"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/","og_site_name":"LATTE Luxury News","article_published_time":"2025-11-05T05:55:01+00:00","article_modified_time":"2025-11-05T06:34:50+00:00","og_image":[{"width":1132,"height":560,"url":"https:\/\/latteluxurynews.com\/wp-content\/uploads\/2025\/11\/Scenic-Ikon-Exterior-3-1132x560-1.jpg","type":"image\/jpeg"}],"author":"Guy Dundas","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Guy Dundas","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/#article","isPartOf":{"@id":"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/"},"author":{"name":"Guy Dundas","@id":"https:\/\/latteluxurynews.com\/#\/schema\/person\/7eb1e10778f3856e8e71196601b0e00f"},"headline":"‘Phenomenal’ initial response for Scenic Ikon, says Laver","datePublished":"2025-11-05T05:55:01+00:00","dateModified":"2025-11-05T06:34:50+00:00","mainEntityOfPage":{"@id":"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/"},"wordCount":1155,"commentCount":0,"publisher":{"@id":"https:\/\/latteluxurynews.com\/#organization"},"image":{"@id":"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/#primaryimage"},"thumbnailUrl":"https:\/\/latteluxurynews.com\/wp-content\/uploads\/2025\/11\/Scenic-Ikon-Exterior-3-1132x560-1.jpg","keywords":["Anthony Laver","Glen Moroney","LTC","Luxury Travel Collection","Scenic","Scenic Eclipse","Scenic Group","Scenic Ikon"],"articleSection":["Cruise","News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/","url":"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/","name":"'Phenomenal' initial response for Scenic Ikon, says Laver","isPartOf":{"@id":"https:\/\/latteluxurynews.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/#primaryimage"},"image":{"@id":"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/#primaryimage"},"thumbnailUrl":"https:\/\/latteluxurynews.com\/wp-content\/uploads\/2025\/11\/Scenic-Ikon-Exterior-3-1132x560-1.jpg","datePublished":"2025-11-05T05:55:01+00:00","dateModified":"2025-11-05T06:34:50+00:00","description":"Scenic has been\u00a0\"smashed\"\u00a0by the response for its newest superyacht,\u00a0Scenic Ikon, to the point it is recalibrating its next steps.","breadcrumb":{"@id":"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/#primaryimage","url":"https:\/\/latteluxurynews.com\/wp-content\/uploads\/2025\/11\/Scenic-Ikon-Exterior-3-1132x560-1.jpg","contentUrl":"https:\/\/latteluxurynews.com\/wp-content\/uploads\/2025\/11\/Scenic-Ikon-Exterior-3-1132x560-1.jpg","width":1132,"height":560},{"@type":"BreadcrumbList","@id":"https:\/\/latteluxurynews.com\/2025\/11\/05\/phenomenal-response-from-all-markets-for-scenic-ikon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/latteluxurynews.com\/"},{"@type":"ListItem","position":2,"name":"‘Phenomenal’ initial response for Scenic Ikon, says Laver"}]},{"@type":"WebSite","@id":"https:\/\/latteluxurynews.com\/#website","url":"https:\/\/latteluxurynews.com\/","name":"LATTE Luxury News","description":"","publisher":{"@id":"https:\/\/latteluxurynews.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/latteluxurynews.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/latteluxurynews.com\/#organization","name":"LATTE Luxury News","url":"https:\/\/latteluxurynews.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/latteluxurynews.com\/#\/schema\/logo\/image\/","url":"https:\/\/latteluxurynews.com\/wp-content\/uploads\/2016\/10\/cropped-LATTE-Logo-RGB.jpg","contentUrl":"https:\/\/latteluxurynews.com\/wp-content\/uploads\/2016\/10\/cropped-LATTE-Logo-RGB.jpg","width":2292,"height":516,"caption":"LATTE Luxury News"},"image":{"@id":"https:\/\/latteluxurynews.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/latteluxurynews.com\/#\/schema\/person\/7eb1e10778f3856e8e71196601b0e00f","name":"Guy Dundas","url":"https:\/\/latteluxurynews.com\/author\/guydundas\/"}]}},"meta_box":{"bs_subtitle":"We believe we have all-inclusive ultra-luxury yacht cruising in a class of its own\""},"_links":{"self":[{"href":"https:\/\/latteluxurynews.com\/wp-json\/wp\/v2\/posts\/187125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latteluxurynews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latteluxurynews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latteluxurynews.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/latteluxurynews.com\/wp-json\/wp\/v2\/comments?post=187125"}],"version-history":[{"count":9,"href":"https:\/\/latteluxurynews.com\/wp-json\/wp\/v2\/posts\/187125\/revisions"}],"predecessor-version":[{"id":187161,"href":"https:\/\/latteluxurynews.com\/wp-json\/wp\/v2\/posts\/187125\/revisions\/187161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latteluxurynews.com\/wp-json\/wp\/v2\/media\/187128"}],"wp:attachment":[{"href":"https:\/\/latteluxurynews.com\/wp-json\/wp\/v2\/media?parent=187125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latteluxurynews.com\/wp-json\/wp\/v2\/categories?post=187125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latteluxurynews.com\/wp-json\/wp\/v2\/tags?post=187125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}