{"id":96525,"date":"2021-04-22T22:19:52","date_gmt":"2021-04-22T12:19:52","guid":{"rendered":"https:\/\/latteluxurynews.com\/?p=96525"},"modified":"2021-04-23T10:56:23","modified_gmt":"2021-04-23T00:56:23","slug":"ultra-luxury-travel-trends-to-emerge-post-covid","status":"publish","type":"post","link":"https:\/\/latteluxurynews.com\/2021\/04\/22\/ultra-luxury-travel-trends-to-emerge-post-covid\/","title":{"rendered":"Ultra-luxury travel trends to emerge post-COVID"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1560229299047{margin-bottom: 10px !important;}&#8221;]<\/p>\n<p align=\"right\"><a class=\"read-more\" href=\"https:\/\/latteluxurynews.com\/wp-content\/uploads\/2017\/02\/LATTE.html\">Go back to the e-newsletter<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1619139115762{margin-bottom: 15px !important;}&#8221;]<strong>Traveller Made<\/strong> has identified eight main travel trends in the ultra-luxury market as a result of the pandemic.<\/p>\n<p>Six years ago the network of luxury travel designers highlighted half-a-dozen trends it forecast would prevail over future years, some of which, including Experiential, Privacy &amp; Intimacy and Slow Travel, have an even greater relevance today due to COVID-19.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<figure id=\"attachment_96556\" aria-describedby=\"caption-attachment-96556\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-96556\" src=\"https:\/\/latteluxurynews.com\/wp-content\/uploads\/2021\/04\/quentin-dersumont-essenceofluxuryvirtual-2021.png\" alt=\"\" width=\"300\" height=\"431\" srcset=\"https:\/\/latteluxurynews.com\/wp-content\/uploads\/2021\/04\/quentin-dersumont-essenceofluxuryvirtual-2021.png 434w, https:\/\/latteluxurynews.com\/wp-content\/uploads\/2021\/04\/quentin-dersumont-essenceofluxuryvirtual-2021-209x300.png 209w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-96556\" class=\"wp-caption-text\">Quentin Dersumont, President, Traveller Made<\/figcaption><\/figure>\n<p>&#8220;In 2020, after several months of the pandemic, we saw some of those trends grow stronger, and others emerge,&#8221; Traveller Made&#8217;s Founder and President, Quentin Desurmont, said ahead of the group&#8217;s annual Essence of Luxury Travel event, being held virtually for a second time in late May\/early June.<\/p>\n<p>Those new luxury travel trends identified fell under the following categories:<\/p>\n<ul>\n<li>Domestic and close-to-home,<\/li>\n<li>Multigenerational<\/li>\n<li>Privacy<\/li>\n<li>Nature &amp; Open Spaces<\/li>\n<li>Sports<\/li>\n<li>Wellness and Healthy Lifestyle<\/li>\n<li>Sustainability and Self-improvement<\/li>\n<li>&#8220;Workations&#8221; and The Exceptional Now<\/li>\n<\/ul>\n<p>&#8220;We can now say, in April 2021, after more than one year of pandemic and travel deprivation for most of us, that those trends are here to stay.&#8221;<\/p>\n<p>&#8220;The way we will travel is likely going to be an intertwining of two or more of these trends, as some elements such as sustainability, health and self-improvement will remain an inherent part of the travel experience,&#8221; Desurmont said.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator css=&#8221;.vc_custom_1605829606612{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1605829610747{margin-bottom: 10px !important;}&#8221;]<\/p>\n<div class=\"wpb_text_column wpb_content_element vc_custom_1605826539362 bs-vc-block\">\n<div class=\"wpb_wrapper\">\n<p><em><a href=\"http:\/\/eepurl.com\/be7GRn\" target=\"_blank\" rel=\"noopener noreferrer\">Subscribe to LATTE\u2019s free eNewsletter<\/a> to keep up to date with everything in the luxury travel industry.<\/em><\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;96550&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; css=&#8221;.vc_custom_1619091822899{margin-bottom: 15px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]The Traveller Made <em>Yearly Barometer<\/em> which gauges the <strong>confidence<\/strong> of the group&#8217;s members, along with <strong>revenue growth<\/strong>, unsurprisingly hovered around historic lows in 2020.<\/p>\n<p>The group&#8217;s network of 3,500 individual travel designers in 70 countries recorded its first negative revenue growth in the company&#8217;s short history, of -71.2%. (Traveller Made&#8217;s next lowest annual revenue growth was in 2019 &#8211; a healthy 10% growth.)<\/p>\n<blockquote><p>&#8220;-72% in revenue in 2020 is better than nothing,&#8221; Desurmont said. &#8220;It means they can still show their loyal clients that they can help tremendously.&#8221;<\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;96553&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; css=&#8221;.vc_custom_1619091957580{margin-bottom: 15px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Traveller Made&#8217;s confidence index, which is measured in the first two months of the year, was 58% in 2020 &#8211; down from a high of 83% in 2018, and 11 percentage points lower than 2019. In 2021, the confidence index dropped again, however not dramatically, to 57%.<\/p>\n<p>&#8220;When Travel Designers provided their confidence for 2021, they were hesitant between the potentially strong recovery driven by the positive impact of vaccines and the understanding that international re-openings of borders and flights could take longer than expected and that the recovery might only come in 2022,&#8221; he said.<\/p>\n<p>With its vision now locked on 2021 and 2022, Traveller Made remains adamant luxury travel will be the first market to &#8220;kickback&#8221; into gear.<\/p>\n<p>&#8220;Ultra-wealthy have been desperate to travel, making bookings and cancelling. It is very likely they wish to travel a lot more and do extraordinary new travels&#8221; to remote, quiet and less crowded destinations.&#8221;[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;96554&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; css=&#8221;.vc_custom_1619091940481{margin-bottom: 15px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]The firm expects corporate bookings and corporate events will continue to struggle to recover, but says private travel (jets, yachts and villas) will thrive, as will family and friends celebrations.<\/p>\n<blockquote><p>&#8220;The entire industry must be ready to work on maximum booking and cancellation flexibility to kick start business momentum: for shoulder and low season obviously, but also for peak seasons in case of new lockdowns,&#8221; Desurmont advised.<\/p><\/blockquote>\n<p>&#8220;Recovery will come from luxury leisure travel locally first, continentally second, meta continentally third and worldwide fourth.<\/p>\n<p>&#8220;In the near future there will be a lot more last-minute opportunistic bookings and long term planned travels that will be changed, moved, upgraded&#8230;involving a lot more work for Travel Designers,&#8221; Desurmont concluded.<\/p>\n<p>Traveller Made&#8217;s The Essence of Luxury Travel virtual conference will run from 31 May to 4 June 2021. Over 500 members and partners from around the globe are expected to participate over the four days.<\/p>\n<p><em>Lead image: African Bush Camps&#8217; newly opened Khwai Leadwood camp, Okavango Delta<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1560229304502{margin-bottom: 10px !important;}&#8221;]<\/p>\n<p align=\"right\"><a class=\"read-more\" href=\"https:\/\/latteluxurynews.com\/wp-content\/uploads\/2017\/02\/LATTE.html\">Go back to the e-newsletter<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traveller Made has identified 8 main travel trends in the luxury market as a result of the pandemic. Six years ago the network of luxury travel designers highlighted half-a-dozen trends it forecast would prevail over future years, some of which, including Experiential, Privacy &#038; Intimacy and Slow Travel, have an even greater relevance today due to COVID-19.<\/p>\n","protected":false},"author":9,"featured_media":96552,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[98658527],"tags":[544212175,544212174,544208774,6877,544207350,15433],"class_list":["post-96525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-multigenerational","tag-privacy","tag-quentin-desurmont","tag-sustainability","tag-traveller-made","tag-wellness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ultra-luxury travel trends to emerge post-COVID<\/title>\n<meta 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