Loyalty

At Virtuoso Travel Week, a panel of luxury travel advisors brought up the trend of shifting brand loyalty dynamics. Notably, Bharti Keshwala, partnerships director – Global Elite & Luxury, Reed & Mackay Travel, in the U.K., said that her clients are increasingly less loyal when it comes to the airlines they book with.

A new global rewards program is intending to turn traditional airline points schemes on their head. To that point, Passport Rewards has officially launched in…

Accor Plus, the Asia Pacific loyalty subscription programme of Accor, is set to undergo a refresh this spring. On 1 October 2025, all existing memberships will…

Opening next month, American Airlines is enhancing the travel experience for Admirals Club® customers passing through Charlotte Douglas International Airport (CLT) with the debut of a new, innovative lounge solution: the Provisions by Admirals Club lounge — a first-of-its-kind space for American created for travellers on the go.

S Hotels and Resorts is partnering with Global Hotel Alliance (GHA) to join its curated collection of independent hospitality brands through GHA DISCOVERY, a…

Scott Dunn guests can now earn Krisflyer miles every time they travel with the luxury operator in a new collaboration with the Singapore Airlines' loyalty…

A new partnership between Etihad Guest, the loyalty program of Etihad Airways, and global neobank Revolut that will enable Revolut users to convert their RevPoints into Etihad Guest Miles via the Revolut app.

KrisFlyer, the Singapore Airlines (SIA) Group’s rewards program, will reduce redemption rates across its entire ecosystem from 1 July 2025. The enhancements…

Qantas Frequent Flyer and David Jones have signed a "landmark loyalty partnership", in advance of DJ's launching its own loyalty scheme later this year.

Four Seasons Resort Oahu at Ko Olina in Hawaii will launch an exclusive new Club Lounge from 4 July 2025.